Driving attendees to exhibition stands requires planning, creativity and marketing in the right channels. Promotion of the exhibition before, during and after the show in social medias in addition to your traditional marketing methods is essential to attract visitors to the event and your exhibition booth.
Engage the visitors at your stand
Driving attendees to your exhibition booth is only half of the job, you must also engage the visitors! The exhibitors should engage the attendees, create better experiences and deliver value. Examples of activities can be competitions which runs on the social medias and offer for example services around your product as a reward, gamification, interactive solutions such as VR gaming or photo booth where the picture can be shared on social media or email. Giving away product samples is one of the most common exhibition tactics.