ISPO Munich – the world’s largest sports trade show
The four-day event in Munich attracts 2,801 exhibitors and 84,000 visitors from 120 countries. The exhibition showcases the latest innovations and trends in the areas of outdoor, health and fitness. The focal point was the increasing digitization of the sporting goods industry.
Peak Performance – Scandinavia’s leading brand
Peak Performance is one of Scandinavia’s leading brands for functional sportswear. At the show, they presented their latest collection ‘FW18 Peak Performance Ski’. The collection combines the modern expression with new solutions, exceptional styles, perfect fit and technical details.
The stand concept, with design, material selection, technique and functionality, is based on Peak Performance’s values. The stand stood out in the hall with stylish design and fine colour combinations on white surfaces giving a strong visual expression. The stand was divided into several zones, showcasing the new clothes collection, lounges and meeting places. The use of large LED screens gave a strong digital expression that put the Peak Performance brand into the desired context, giving visitors a great atmosphere on the stand.