When: 28 – 31 January 2018
Project Manager: NPG Germany
ISPO Munich – the world’s largest sports trade show
The four-day event in Munich attracts 2,801 exhibitors and 84,000 visitors from 120 countries. The exhibition showcases the latest innovations and trends in the areas of outdoor, health and fitness. The focal point was the increasing digitization of the sporting goods industry.
Peak Performance – Scandinavia’s leading brand
Peak Performance is one of Scandinavia’s leading brands for functional sportswear. At the show, they presented their latest collection ‘FW18 Peak Performance Ski‘. The collection combines the modern expression with new solutions, exceptional styles, perfect fit and technical details.
The stand concept is inspired by Peak Performance’s values in terms of choice of materials, quality, technology, functionality and modern design. The result was an eye-catching, stylish stand with large posters and Ledskin with inspiring Peak Performance movies. There were also a gathering on the stand with refreshments and a DJ to create the right atmosphere.