Engaging exhibition booth activities
Drive more attendees to the exhibition stand with strategic planning, creativity and marketing in the right channels. Brand Activation is the art of driving consumer action through brand interaction and experiences. Together with digital marketing, face-to-face communication is essential to build brand awareness. Promotion of the expo before, during and after the show in social medias in addition to your traditional marketing methods is essential to attract visitors to the event and your exhibition booth.
Attract the visitors to your exhibition stand
Driving attendees to your exhibition booth is only half of the job, you must also engage the visitors! The exhibitors should engage the attendees, create better experiences and deliver value. Examples of activities can be competitions which runs on the social medias and offer for example services around your product as a reward, gamification, interactive solutions such as VR gaming or photo booth where the picture can be shared on social media or email. Giving away product samples is one of the most common exhibition tactics.
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