Interactive sales tools enable better decisions earlier in the sales process
Last week, NPG participated in Offshore Wind Connect Cluster Meeting 2026 in Stavanger, organized by Norwegian Offshore WindThe event brought together key stakeholders to share insights, experiences and solutions that contribute to developing future energy projects.
On stage we presented the session “Interactive Sales Tools – Revolutionizing the Sales Process», where we showed how interactive sales tools are changing the way B2B sales are conducted.
From explanation to experience
Sales is no longer just about explaining solutions. It's about letting the customer experience them.
This development affects how we market ourselves, how we work with training, and how we build relationships with our customers.
Through concrete examples, we showed how interactive sales tools can:
- make solutions easier to understand
- reduce uncertainty early in the process
- contribute to better and faster decisions
When customers are allowed to explore solutions visually and interactively, both understanding and dialogue are strengthened – regardless of industry or product.
Axel Svensson
Interactive sales tools make complex solutions understandable early on and improve decision-making processes.
Where B2B meets the sales of the future
The presentation was given by Axel Svensson and Patrick Berger, and created engagement around how digital and interactive tools can be used more strategically in B2B sales, using offshore wind as an example, but with clear transfer value to other industries.
We thank you for the good conversations and inspiration during the event, and look forward to continuing the dialogue with both existing and new partners.
Feel free to contact us
Do you want to know more about how interactive sales tools can strengthen the sales process in your company?
Feel free to contact us at npg@npg.no or +47 23 23 41 00.
