Sørbø Industribeslag is a supplier of aluminium, PVC, rubber, fittings, chemicals and fasteners to the Nordic door and window industry. With over 30,000 in their product line, Sørbø wanted to showcase their core products in an inspiring way at Bygg Reis Deg.
To get attention and arousing curiosity at the fair, NPG designed an inviting exhibition stand. The eye-catcher at the stand was the animated video. The video was also created for distribution in their own digital channels including website and social media.
Visual illusions and effects drive engagement, and the animated video has a long lifecycle. The animation can be used before, during and after the fair in all digital channels, which gives a greater reach amongst the target audience.