Umami Arena (formerly SMAK) is the Nordic region’s leading meeting place of its kind and gathers 400 exhibitors and 30,000 visitors during the four eventful trade fair days.
Umami Arena focuses on a large diversity of national and international exhibitors from large well-known brand suppliers to small local producers.
The fair brings food joy, knowledge, inspiration, trends and networking opportunities.
NPG had the pleasure of delivering 15 custom stand projects.
NPG developed concept, visualization, setup and delivery of 15 exhibition stands.
The customer mix consisted of several well-known brands such as Nortura PROFF, Norgesmøllene, Culina and Foodtech and others.
Presentation of unique food experiences, sustainability, exciting news and short-distance food were important ingredients for creating unique experiences for visitors to the fair.
For the individual exhibitor, it was important to activate their brand position by creating experiences and involving the visitors at the fair.