Haaland x Seafood Council

Erling Braut Haaland is promoting Norwegian seafood globally through collaboration with the Norwegian Seafood Council. NPG is behind the agreement and the international activation.

Project

Delivery

Photography

About the project

Norwegian seafood is one of our country's leading exports, and through a sponsorship agreement with Erling Braut Haaland, the Norwegian Seafood Council has a global superstar who fronts Norwegian seafood around the world.

Our role

NPG Sports & Communication was behind the agreement that was concluded between Norwegian Seafood Council, Erling Braut Haaland and Norwegian Football Association.

The team has assisted the Norwegian Seafood Council with the activation and withdrawal of the agreement - through consulting, concept development and content production.

The Result

The collaboration has generated national and international attention, and Norwegian seafood companies have activated the agreement worldwide - including in South Korea.

Christian Chramer

CEO, Norwegian Seafood Council

Haaland is recognized as one of the world's best footballers and is a giant profile with unmatched global visibility. The match with Norwegian seafood, which is in demand, purchased and enjoyed all over the globe, is obvious. Being able to combine two of Norway's best exports and strongest brands fills us with immense pride.

Meet the team behind the project

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