Haaland x Seafood Council

Erling Braut Haaland is promoting Norwegian seafood globally through collaboration with the Norwegian Seafood Council. NPG is behind the agreement and the international activation.

Project

Delivery

Photography

About the project

Norwegian seafood is one of our country's leading exports, and through a sponsorship agreement with Erling Braut Haaland, the Norwegian Seafood Council has a global superstar who fronts Norwegian seafood around the world.

Our role

NPG Sports & Communication was behind the agreement that was concluded between Norwegian Seafood Council, Erling Braut Haaland and Norwegian Football Association.

The team has assisted the Norwegian Seafood Council with the activation and withdrawal of the agreement - through consulting, concept development and content production.

The Result

The collaboration has generated national and international attention, and Norwegian seafood companies have activated the agreement worldwide - including in South Korea.

Christian Chramer

CEO, Norwegian Seafood Council

Haaland is recognized as one of the world's best footballers and is a giant profile with unmatched global visibility. The match with Norwegian seafood, which is in demand, purchased and enjoyed all over the globe, is obvious. Being able to combine two of Norway's best exports and strongest brands fills us with immense pride.

Meet the team behind the project

Contact us

Contact Form

Name *(Required)

Contact us

Contact Form

Name *(Required)

What are you looking for?

SIDER

Interact for complex products

Interact

OTC Houston 2027 | The Norwegian Pavilion | Innovation Norway & NPG

OTC Houston 2027

The Expo Calendar

Projects

The Wave, Havtil at ONS 2026 - NPG

The Wave – Havtil

From idea to award-nominated stand at ONS 2026.

Seram Coatings

Seram Coatings

Brand strategy and new website for Seram Coatings

Oslo Food Fair for Servicegrossisten Øst | NPG Event

Service Wholesaler East

Servicegrossisten Øst launched Oslo Food Fair as a new meeting place for the food industry.

Product presentation of complex products.

Product presentation of complex B2B products

What can the business community learn from the jumping scandal?

What can the business community learn from the jumping scandal?

Havtil trade show stand design

Three nominations for Best Stand Awards at ONS 2026

Explore

Fill out the form – we will respond quickly!

Do you have questions, ideas or are you planning a new project?


Your inquiry is important to us, and we look forward to helping you further!

Contact Form Popup

Name *(Required)

Would you like to collaborate with us on your new project?

Send us your ideas by clicking the button below!