Avinor
Project
Delivery
- Stand design
- Production
- Project management
- Onsite implementation
Location
- Hong Kong
Photography
- Thomas Hammarstrøm, Knowit
About the project
How do you get a Norwegian winter feeling in the middle of Hong Kong?
On Routes World 2025 Avinor stood out as a breath of fresh air among high-tech screens and tight business surfaces. The stand drew inspiration from Norwegian winter, skiing and après-ski – with Nordic design, warm tones and an authentic Norwegian atmosphere in the middle of a global metropolis.
Our role
The concept was developed by Knowit and realized by us in NPG, in close collaboration from idea to finished experience. This project shows the value of close collaboration between client, agency and us. When we combine Knowit's insights and concepts with our expertise in brand activation and trade fairs, we create holistic experiences that truly resonate with the target audience.
The Result
The project is part of our long-standing collaboration with Avinor and Knowit, where together we have created everything from showroom at Oslo Airport for visually strong and engaging trade fair stands in international arenas.
👉 What do you think? Can you convey the Norwegian winter feeling without snow?
The outer form of the booth was inspired by the contemporary Nordic cottage design – minimalistic, geometric and airy... Together with the use of comfortable furniture, memorabilia and illustrations, it helped to create a welcoming space for promoting the Norwegian skiing experience.
