Food Rescue Day
Project
Delivery
- Project management
- Event production
- Regi
- Concept
- Technical production
Location
- Oslo
Photography
- Martin Nygaard, Q-Dairies
About the project
Food Rescue Day marks Q-Dairies commitment in the fight against food waste and highlights their work towards the UN's goal of halving food waste by 2030. With a focus on innovation and sustainability, Q-Meieriene has gathered middle school students from all over Norway for a day dedicated to learning and action.
Through a comprehensive educational program and live events, students learn the value of food resources and the importance of sustainable eating habits.
Our role
The tailor-made live broadcast for Food Rescue Day, produced by NPG, was a packed experience with interactivity and engagement in the city center. The broadcast allowed the audience to take part in an experience full of highlights. The event was filled with features such as a cooking competition between schools, inspiring conversations with food rescuers and prize giving.
Tore Jacobsen, a well-known Q-chef, led a jury that assessed the participants' dishes based on criteria such as food saving value, presentation, and taste. This provided a practical and concrete approach to how young people can contribute to the fight against food waste.
The Result
Food Saver Day 2023 reached thousands of secondary school students across Norway, raising awareness about food waste in a way that was both informative and entertaining.
The event also generated significant media attention, and helped Q-Meieriene strengthen its position as a leading player in sustainability work in Norway. With NPG Event og NPG Interactive as producers of the virtual studio production, the day was a technical and creative success, and an example of how digital events can be used to engage and educate young people on important social issues.
Ellen Aabol, A well-known influencer known from TikTok and Melodi Grand Prix Junior – with whom we have had a close collaboration – guided viewers through the day.
The collaboration has been a dream. The communication has been so good, and they have been very clear about everything from start to finish. The people have been absolutely fantastic to work with!
