Function
Project
Delivery
- Concept development
- Exhibition stand
- Activation
Photo: Glenn Pettersen
About the project
Da Function would participate in Eliade, the goal was to make the new brand visible and easy to understand for the market.
At Eliaden, the goal was to make the new brand visible and easy to understand for the market.
It brought together Micro Matic Norge AS, Function Products AS and Multilux AS under one common identity. The fair therefore became an important arena for showing what the brand now stands for: broad expertise, comprehensive solutions and one unified direction.
The task was not just about showcasing a new visual identity. It was also about building a bridge between what customers already knew and what the new brand would represent.
Our job was to make this clear when meeting with customers — at the stand, in conversations, and through the experience.
Our role
In close collaboration with Function, we developed a stand concept that would do more than just get noticed. The stand would give visitors a clear experience of the new brand, while also creating a good framework for dialogue.
We put together a multidisciplinary NPG team with expertise in branding, exhibition, concept development, design and activation. Together we worked on flow, zones, messages, visual identity and activities, so that the entire stand pointed in the same direction.
The ambition was clear: The new identity would dye Eliad purple, get noticed, and create space for the right conversations.
The purple profile was used consistently throughout the experience. The color characterized the stand, the ceiling banner, the clothing and the activities. This made the transition from Micro Matic to the new brand both visible and recognizable.
The stand was developed as a meeting place with clear zones for product dialogue, relationship building, hosting and activation. The customer had 20–30 employees at the stand, all dressed in purple.
Visitors could compete to connect the plug to a stove guard as quickly as possible, with an additional challenge: they had to do it with an oven mitt on the hand of their choice. The record time ended in 29,57 seconds. The activity created great enthusiasm and attracted many visitors to the stand.
Function's warm expression was also reinforced through good meeting zones, waffle hearts and a host who made the stand relevant, welcoming and inviting.
The internal pride clearly shone through. The Function team acted as strong ambassadors for the brand, both at the trade fair and on social media afterwards. This way, the commitment lived on even after the trade fair was over.
The Result
Function received high visibility, strong traffic and many good conversations at Eliaden. The brand was not only showcased, it was experienced.
For customers, the transition became clearer. For the market, Function became more visible. For employees, the stand became a unifying testament to what the new brand stands for, and a source of pride.
Function won the award for This year's stand at Eliaden. In competition with strong exhibitors at one of the industry's most important meeting places, the award was a clear recognition of the collaboration, concept and implementation.
For us, the case shows the value of using the trade fair as a brand arena, not just a place for exposure. When concept, design, content, people and activities pull in the same direction, a stand can do more than create attention. It can make the brand more visible, unite the organization and give customers something to remember.
This is how we work: We connect strategy and execution, and create experiences that are memorable.
Wow – you have really delivered a lot of good work here. And with red/purple thread! Thanks for your help and we will share the prize with you.
