Biggest car show in the world
The world’s largest fair for mobility, IAA 2017, took place in Frankfurt am Main. This is the place to be if you are interested in seeing up close the world premieres and car innovations. With the slogan “Future now”, the focus on the car show was on the mega trends of connected and automated driving, electric mobility and the urban mobility concepts of tomorrow.
The IAA attracted around 1,000 exhibitors from 39 countries. In all, 41% of the exhibitors came from outside Germany. The show offered nearly 200,000 sqm of exhibition space. According to the organisers of the IAA fair, 363 innovations were unveiled, including 228 world premieres, and both figures are new records!
The IAA was held at a particularly difficult time. For months, there has been a global public debate about diesels and the possibility of bans, which has spread uncertainty among car drivers and customers. Nevertheless, the visitors did not did not disappoint making the IAA the most frequented trade show in Germany.
Beyond the egde, drive to the future
One again, NPG Germany delivered high quality custom exhibition stands at the car show. They delivered projects for Mando Corporation and Trasco Bremen, and the stand solutions had a combination of advanced technology and contemporary design.
For Mando Cooperation and Trasco Bremen, the IAA is a great arena to showcase their latest products and services. To accommodate their needs in the best way, the stands was divided into several zones. While some of the zones where open to the public, other areas such as the lounge, reception and meeting room were placed in closed-off areas. This enables the exhibitors to use the various areas to communicate and show their products existing and potential customers. Product displays, – demos, and AV technique where placed throughout the stands to showcase their latest products and services.
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