IBTM World

When: Nov. 30 to Dec. 2. 2021

Where: Barcelona

Project Manager: John Vanneid

Designer: Bendik Skilbrei    


IBTM World |  Leading global event for the meetings and events industry

NPG had the pleasure of delivering design, construction and delivery of the NORWAY pavilion on behalf of Innovation Norway during IBTM World in Barcelona. The purpose of the pavilion is to profile Norway as a destination for the international business market. The target group is international companies and organizations who arrange meetings, conferences and congresses. Norwegian companies participate to market their services to a special audience where the goal is for Norway to be “top of mind” for international congresses and events.  


Photo: Jordi Foto


Strong visual profile and brand identity

The pavilion at IBTM has an attractive design that reflects the brand Norway. Design, materials and colors are carefully chosen, and graphic elements from the visual profile represent and promote Norway as an attractive destination for international congresses and events, in combination with experiences and activities in nature. The pavilion has well-thought-out solutions where form and function are in balance. With an inviting design, flexibility and large capacity, the NORWAY pavilion will be a place where the exhibitors can hold 1– 1 meetings, generate valuable sales leads, presentations and networking. Central element for visualizing “Powered by nature” is the image “Shower In the Open” by Thomas Rasmus Skaug / VisitNorway. The picture is an eye-catcher and reflects the corporate message.  


IBTM World 12 Photo: “Shower In the open” by Thomas Rasmus Skaug / VisitNorway  


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