Swedish Match
Project
Delivery
- Project management
- Stand design
- Exhibition stand
- Brand anchoring
Location
- UMAMI Arena
Photography
- Glenn Pettersen
About the project
Swedish Match wanted a stand on UMAMI Arena which combined modern design and interactive technology to engage trade show visitors. NPG was tasked with developing an exhibition stand that both highlighted the brand’s visual identity and created a unique experience for visitors. One of the most impressive elements was a VR experience provided by NPG Interactive, designed to give visitors an engaging way to explore Swedish Match’s products and brand.
Our role
NPG Exhibition worked closely with Swedish Match to understand their needs and expectations. Concept development and design were key factors, with an emphasis on a clean aesthetic that balanced brand elements with a playful, interactive atmosphere.
The stand's backlighting and dynamic effects created an immersive experience that made the products natural focal points. The VR game, developed by NPG Interactive as part of the trade show activity, provided visitors with a fun and interactive way to explore the products.
The Result
We at NPG, Norway’s leading exhibition and trade fair experience company, are proud to have activated the Swedish Match stand for the second time – this time with a completely new and interactive concept. The trade fair stand at UMAMI Arena, with an immersive VR experience developed by NPG Interactive, was a great success. This project demonstrates our passion and expertise in design and exhibition development, and we look forward to more exciting collaborations with Swedish Match in the future.
With an elegant brand and a playful customer, the design was fun to work on. To bring out the elements and the image, I chose to have light in the background to bring out dynamics and interaction. The result was a clean and tidy stand.
