Project
Delivery
- Content production
Location
- Oslo
Photography
- Johannes L. Dyhre and Håkon Rydningen
About the project
Norway's Down is a manufacturer of high-quality products related to
for sleeping, including mattresses, duvets, pillows and bedding
in the product portfolio.
Dun of Norway is a partner with bitch fighters Markus
RoothTogether they facilitate the Olympic
The master sleeps as best he can.
Our role
NPG Sports & Communication was responsible for the idea and implementation
when the parties were to launch and produce content to
promote cooperation.
The Result
The content was used to profile Dun of Norway's website, as well as digital branding of their premium duvets. In addition, it was used in both organic and paid social media campaigns.
The collaboration between Markus and Dun of Norway is really cool because it's based on an authentic link between sleep and performance. We think it was natural to merge the two in a stunt like this, where Markus is in his element and the communication becomes real.
Meet the team behind the project
Magnus Leraand Forseth
Meet the people behind the project









