Equal Opportunities
Project
Delivery
- Ambassadors who create attention
- Earmarked funds for specific measures
- Collaboration with federations, clubs and sponsors
- Follow-up and reporting of measures and results
Location
- Oslo
Photography
- Equal Opportunities
About the project
Equal Opportunities is a unique value project that has brought about lasting changes in sports. It is the first time in the history of Norwegian sports that Norwegian Sports Federation, special federations, clubs, sports profiles and partners come together on a value project in this way. The goals are to increase the proportion of female leaders and improve the framework conditions for women's sports, so that it will be easier for girls to become the best possible in their sport. Funds from partners are earmarked for specific goals and measures in various sports, both at club and federation level, and in top and grassroots sports. This is how Equal Opportunities ensures that words turn into action.
Since its inception, Equal Opportunities has had various ambassadors associated with the sports and initiatives it focuses on, for example footballer Caroline Graham Hansen, ski jumper Maren Lundby, wrestler Grace Bullen and sprinter Amalie Iuel. Since its inception in 2021, LO, Coop og Thon Hotels have been partners in the value project.
Our role
NPG Sports & Communication leather The Equal Opportunities Project, and connects sports, profiles and partners, to jointly define clear goals and measures. The project manager ensures that the funds received by the federations and clubs are used for the purpose, so that words turn into action and new steps are taken towards gender equality in sports. The collaborations, measures and results are highlighted in traditional and social media.
The Result
The project has already received national attention and put gender equality in sports on the agenda. Several associations and clubs have started concrete measures to ensure better training conditions, increased sponsorship income and greater media attention for girls' and women's sports. Earmarked funds and close monitoring ensure that resources are used effectively. Through collaboration, lasting changes are created that contribute to girls having equal opportunities as boys – both on and off the sports field.
Would you like to join the national campaign for gender equality in sports?
Contact us today to discuss how you can contribute to Equal Opportunities!
It is the first time in the history of Norwegian sports that NIF, special associations, clubs, sports profiles and partners have come together on a value project in this way.
The goal is for the LM to be the start of a national effort that will contribute to increased investment in girls in all sports. If we are to lift women's sports, the sports themselves, the sponsors, the media and the authorities must contribute together.
