St1 at the Transport Fair
Project
Delivery
- Concept development
- Exhibition stand
- Activation
Photo: Glenn Pettersen
About the project
At a trade fair, there is a lot that competes for attention. For St1 acted on the participation Transport Fair at NOVA Spektrum to create a clear, visible and relevant meeting place for the transport industry.
After several years, St1 was back at the industry's most important meeting point, with a clear goal: to show how the company works with comprehensive energy solutions for heavy transport, combined in one solution for corporate customers.
The stand should make it easy to understand St1's offerings, from the Business card and fuel solutions to charging for electric trucks, liquid biogas and more renewable options.
Our role
NPG Exhibition was a consulting partner throughout the entire process, from concept and design to development and realization of the stand.
We took St1's own brand as our starting point and translated it into a physical brand experience inspired by a recognizable energy station. The result was a holistic and playful concept with high visibility in the exhibition hall, clear messages and practical solutions that worked both operationally and visually.
The goal was to create a stand that was easily recognizable and made it easier for the sales team to invite good conversations about transportation, energy and tomorrow's solutions.
The Result
St1 got a stand that stood out in the hall and made the brand easy to understand, experience and engage with.
The physical concept helped to communicate St1's role in the energy transition in a concrete and accessible way. The stand became a natural arena for professional conversations with customers and partners, while elements from the Réal store concept, with pastries and coffee, gave visitors a taste of the St1 experience.
The project has also received good attention on social media, where both the concept, the stand and the collaboration have helped to extend visibility beyond the fair itself.
The project shows how brand activation succeeds when strategy, design and execution are closely linked. Because brands are not just to be seen. They are to be experienced.
Together with NPG, we created a stand that not only looked amazing, but really told our story. It was incredibly fun to see that the message hit home so well, and that the sales team got the traction they needed to have good conversations about tomorrow's solutions with the industry.
