The Wave – Havtil

The Wave, Havtil at ONS 2026 - NPG

Project

Delivery

About the project

Stop. Look. Ask questions.

That was the starting point for The Wave at ONS 2026.

Norwegian Ocean Industry Authority developed the concept with a desire to get people to stop, ask questions and talk together. When the project was put out to tender, NPG was chosen as a partner to further develop and implement the solution at the fair.

Instead of competing for attention with more screens and more noise, Havtil wanted to create a place where people actually stopped.

The result was The Wave. An organic installation that invited visitors in and created space for conversations about safety.

Our role

Havtil developed the concept and the story they wanted to tell. NPG Exhibition contributed as an advisory partner throughout the project and was responsible for further developing the concept into a physical solution at the fair.

The core of the concept was the organic wave, which served as a landmark, meeting place and conversation starter at the same time.

Visitors could move through the installation, around it and close to it. The organic shapes, materials and spaces between them made it more than just a visual eye-catcher. It could be explored and experienced.

The concept stood out clearly in the exhibition hall and showed how form and design can help create awareness around important topics.

The Result

The Wave became one of the most talked about stands at ONS 2026.

The distinctive shape attracted visitors from all parts of the exhibition hall and became a natural gathering point throughout the exhibition days. The tactile shapes and open design helped create curiosity and conversations around Havtil's message.

The project was nominated for Best Stand Award at ONS 2026It joins the ranks of several Havtil projects that have received the same recognition over the years.

Caroline Lagoutte

Communications Advisor, Maritime Industry Authority

NPG is as usual always a fantastic partner. We have been working with NPG since 2018 and have never been anything but delighted. Crazy good project manager (we have only had one the whole way: Jon Atle).

Meet the team behind the project

Contact us

Contact Form

Name *(Required)

Contact us

Contact Form

Name *(Required)

What can we help you with?

Tell us a little about your project, brand or challenge. We'll get in touch and find a way forward together.

Contact Form Popup

Name *(Required)

Would you like to collaborate with us on your new project?

Send us your ideas by clicking the button below!

What are you looking for?

SIDER

Vacancy project manager_producer_NPG interactive_photo_Kareem Habbal

project manager

Interact

OTC Houston 2027 | The Norwegian Pavilion | Innovation Norway & NPG

OTC Houston 2027

Projects

The Wave, Havtil at ONS 2026 - NPG

The Wave – Havtil

From idea to award-nominated stand at ONS 2026.

Seram Coatings

Seram Coatings

Brand strategy and new website for Seram Coatings

Oslo Food Fair for Servicegrossisten Øst | NPG Event

Servicegrossisten Øst

Servicegrossisten Øst launched Oslo Food Fair as a new meeting place for the food industry.

Global Aqua

NPG is the official stand supplier for Global Aqua 2027

Breakfast meeting: How do you get attention for your brand at trade shows?

Breakfast meeting: How do you get attention for your brand at trade shows?

Product presentations of complex products. Photo: Kareem Habbal

Product presentation of complex B2B products

Explore