Alfa Laval
Project
Delivery
- Development of a comprehensive trade fair concept
- Sustainable design
- Consistent visual identity
Location
- SMM Hamburg
Photography
- Patrick Patz
About the project
Alfa Laval, a global leader in heat transfer, separation and fluid handling, regularly participates in international trade fairs such as SMM Hamburg og BrauBeviale to showcase their innovative solutions. NPG has worked closely with Alfa Laval for several years to create a comprehensive trade fair concept that highlights their sustainable solutions in line with the brand.
Through careful planning and design, NPG developed a stand concept that combines reusable materials and functional design to create a stylish, recognizable stand experience.
Our role
NPGs The task was to design a stand that met Alfa Laval’s sustainability and recognisability requirements, while also highlighting the company’s technological innovation. Using our “The Better Concept”, we developed a sustainable concept where all elements – including materials, furniture, framework and flooring – could be reused for multiple trade fairs.
We followed their brand guide closely and created a stand that communicates the company’s expertise and focus on sustainability. Our solution has enabled Alfa Laval to maintain a unique, consistent look at the trade shows they attend.
The Result
The result was a stylish and functional stand that clearly communicated the brand. With “The Better Concept”, the stand was designed as a visually strong experience that highlights products and services. This has given the company increased visibility and a stronger presence, especially at large trade fairs such as SMM Hamburg.
The solution also highlighted the subsidiary StormGeo and helped reach a wider audience with the message of sustainability and technological innovation.
NPG exceeded every expectation. From start to finish they treated each aspect of the event with professionalism, passion and care.
