Høie
Project
Delivery
- Exhibition concept
- 3D sketches
- Project management
- Exhibition stand
Location
- Vinterkonferansen and Gressmessen
Photography
- NPG
About the project
For 170 years Høie has shaped the Nordic bedroom. The combination of top-quality materials, excellent design, and an innovative mindset has made Høie the most recognized brand in bedding, duvets, pillows, and throws. At NPG, we had the opportunity to develop a scalable stand concept that meets Høie’s need to participate in various exhibitions while maintaining a consistent visual identity.
Our role
For Høie, it was essential to create an inspiring stand with a scandinavian expression that could be reused across multiple exhibitions. The stand would reflect a closeness to nature and convey a high-quality experience for the body.
Through close cooperation between NPG Design and NPG Exhibitionwe delivered a concept that reflects Høie's vision, "Room to dream", and that highlights the Nordic character. Høie’s strong commitment to quality served as a key inspiration for the design, not only reflecting their values but also inspiring visitors to dream of comfort and well-being.
The Result
NPG has developed a flexible stand solution, where the size can be adapted to different exhibitions without changing the expression. Backlit exhibition walls and design elements create an inviting atmosphere, with practical displays that highlight the products. Høie uses the stand at events such as Strawberry's annual Winter Conference in Stockholm and the trade fair Grass at Nova Spectrum.
The exhibition stand is designed to reflect Høie's commitment to quality and Scandinavian aesthetics. It is a space where dreams can grow.
